About Us

Pat Altvater and Colin Michalski

AFP Marketing LLC is a family owned business, incorporated in 2006.  It is also considered a women owned business since Pat Altvater is the primary stake holder.

Pat and her son Colin have worked together officially since 2012. Their brand, BizTV Shows® falls under the AFP Marketing LLC umbrella.

This picture is of Pat and Colin taken at the Viddy Awards, an Oscar spoof, put on by their Indy BizTV Shows® channel in February 2013.

Create, educate, and succeed

– that’s what BizTV Shows® means to us.

We create – videos, programs, products and also give the show hosts an opportunity to create.
We educate our BizTV Shows™ hosts about content marketing while the hosts, in turn, educate and inspire the people viewing their channels.
We succeed – we have a track record of professional success and so do the show hosts that are part of our networks.

Learn more about Pat and Colin:


HeadShots-for APF websitePat Altvater, President & CEO

I bring 15 years of sales and marketing experience with me to BizTV Shows®.  

Teaching individuals to showcase their expertise and embrace success in a FUN, joyful manner
is my mission which I accomplish with group presentations, consulting and video production engagements as well as through BizTV Shows®.

Sales career highlights: I was an award winning Area Vice President of Sales with Adaytum Software and in one year’s time, took a district that was 78th of 81 to 4th at Doncaster! In my various positions, I won top gun sales awards myself along with leading my teams to exceed quotas on a regular basis.

As an entrepreneur, I opened 10 franchised women’s only fitness facilities and took them to profitability within the first year. For the last 7 years, I’ve coached women to outsmart weight using various products that I’ve created. In addition, I was featured as a childhood obesity expert on Fox TV News and have been quoted in numerous newspaper stories. I also created and hosted the Moms Outsmarting Obesity Tele-Summit. During this time period I discovered what it takes to be seen as an expert on the Internet. I learned about Internet marketing, SEO, social media, local search marketing and Internet video marketing. All of this knowledge led to the creation of the BizTV Shows™.

My education includes a master’s degree from Virginia Tech and a bachelors from Michigan State University. I am a member of the National Speakers Association, the Maumee Chamber, WEN-USA, SONOW, eWomen’s Network, Rainmakers and Powerful You! Women’s Network, where I am presently a facilitator of their PY! Virtual Networking meetings.

I am the author of Choose Success – Ignite the Power Within. Having a success mindset and helping others achieve their goals is the key to my own success!


Colin MichalskiColin Michalski, Producer and Editor; Vice President
I am the videographer, producer and editor of the videos that we create for our clients.

I also supervise our team of employees, who also edit videos and post new video episodes to the networks.

I enjoy using Photoshop and Indesign to create unique photo art, such as this one where I am holding the earth in my hands.

I studied web design and network communications at Baker College.